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press coverage
See what the press says
about Sam and his program!

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About Sam Richter:
Sam Richter, CEO of SBR Worldwide and SVP/Chief Marketing Officer at ActiFi is a nationally sought-after speaker on topics ranging from online searching to effective selling to value-based leadership. He is a published author and has been featured in hundreds of publications, television programs, and radio shows.

Sam was formerly president of a national business research organization and he has more than 20 years experience creating and managing award-winning technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has received numerous accolades including Best of Show and Gold awards for his marketing work, multiple WEBBY Awards for best Web site development, a Gold Award at the International Film Festival, and a Codie Award—the "Oscars" of the software industry.

He is also a member of the Business Journal's "Forty Under 40" and in 2007, he was a finalist for Inc. Magazine's Entrepreneur of the Year.

 



 


"A must-have resource for anyone involved
in sales and business development."

Harvey Mackay, World-Renowned Speaker
New York Times #1 Best Selling Author, Swim with the Sharks
Read the nationally syndicated column about Sam's book




What People Say About Sam's Seminars and Keynote Presentations

Don't take our word for it. Look what people, and clients, say about Sam's presentations:

  • "Want a speaker, consultant, or coach who will make a difference in the growth of your business? Call Sam! I'd put Sam in the top ten, worldwide, of people who "get" how to create genuinely value-based business relationships. His incredibly rich background and quick wit make him one of the finest business presenters I know."
    Betsy Buckley
    Founder, CEO
    What Matters LLC

  • "Sam Richter presented his seminar to a group of managers within our organization.  It was excellent and our entire group was focused from the time he started, to the time he ended. The techniques and methods he teaches to uncover information residing on the web are amazing. His methodologies will save you countless hours and you will be stunned at the amount of hidden information that can be found. Whether you are trying to find information on an individual, a company, a product, or simply general knowledge, Sam's teaching will get you there. This program has been invaluable in developing relationships and business activities. I highly recommend Sam's seminar and his book."
    Kent Dombal
    Senior Vice President
    Wells Real Estate Funds

  • "Often I have said to speakers after our annual meeting how members came away with rave reviews, sometimes saying "it was one of the best ever."  This year we heard comments on a little higher plane—quite possibly your presentation was THE best ever! Thank you!!!!"
    Cynthia Esher
    President
    Measurement, Control & Automation Association

  • "I have rarely been truly blown away by a speaker. Sam Richter's presentation featured some of the most eye-opening, mind-blowing, information and techniques I have ever experienced in a high-content keynote. I couldn't take notes fast enough! As they say: "You don't know what you don't know." Trust me. What Sam knows, you don't know. Hire him to speak for your conference! You'll be a hero."
    David Avrin
    CEO
    Avrin Group

  • "Sam is extremely knowledgeable, and a wonderful speaker - he ranked as one of the best at our national conference. Sam delivered an excellent, truly groundbreaking, program to our diverse group of financial planning executives. For both one-person firms and large enterprise organizations, his material for generating new business and providing value to existing clients is motivating, innovative, and incredibly practical. I highly recommend him as a speaker; he's top notch for financial advisors."
    Victoria Hamilton
    Financial Planning Association

  • "We have an annual two day leadership conference with our 30 managers and Sam was the highlight of the entire event.  A tough spot to fill on a Friday after a late-night of festivities the evening prior! He was engaging, fast-paced, interesting and kept the group glued to his presentation.  Being in the real estate business and dealing with both smaller private and larger public companies, and individuals, he gave us some tools and tricks to learn more about our tenants and prospects than we ever could imagine.  Very useful."
    Arvid Povilaitis
    Chief Operating Officer
    Meritex Commercial Real Estate

  • "I want to thank you for your presentation (which was amazing!) your book, and the Warm Call Center/Toolbar.  I am meeting with a prospective client this morning—a $500M bank—and found superior information through your sources after looking in vain for data via other Web sites and databases that I pay for (and the other's aren't cheap!).  So Thank You for pulling everything together and making it available to people like me!! I know the client will be "wowed"...you're a business life saver!"
    Terrie S. Wheeler
    MBC and Founder
    Professional Services Marketing, Inc.

  • "Sam and I presented together at a conference for professionals. I was supposed to be the headliner but Sam stole the show. I found myself getting my notepad out and jotting down all the content that Sam shares with his audience. Sam is the most knowledgeable person I know in helping sales reps prepare for sales meetings to close more deals. He is a non-stop energy and non-stop content type of presenter."
    Walter Bond, NSA, CSP
    Speaker of the Year
    Former NBA Star

  • "Sam was an awesome presenter. His session was jam packed with tons of practical and substantive information that our attendees could use immediately. Many of our attendees walked away from his session saying: 'If only I had heard this presentation years ago!' If you are looking for a speaker that delivers valuable information, I strongly recommend Sam Richter. After attending one of his sessions you will have definitely learned a lot of information that you did not know beforehand."
    Stephanie S. Reed
    Senior Manager, Education
    HIDA Educational Foundation (Health Industry Distributors Association)
     

  • "After attending Sam's program, I immediately put his strategies into place. Withing five minutes I uncovered valuable information about a prospect. As a result my confidence soared and the next day, I had a great meeting with a prospect and moved the sale forward. Sam's ideas are a must for any sales and marketing professional. I rate Sam's program a 10 out of 10!"
    Doug Schmidt
    Business Development
    MarketWorks

  • I wanted to take thank you for the truly impactful presentation and techniques you presented at our annual sales conference.  I have been selling for 21 years and it is often frustrating to get the "Braveheart" speech but have to use the same old rusty sword in battle.  Your presentation is the first time I have walked away with new and useful toys in ages. Awesome material, awesome presentation! Thank you!
    Kane Flora
    Administaff

  • "On a scale of 1 to 5, with five being the highest, you rated a 5.1! (No, my arithmetic is correct, someone rated you a 6.) That is the highest rating ever—and over the years we've had dozens of top-notch speakers! The information you shared was so powerful and practical… your applications to sales and business development was right on target."
    Marcia Fink
    Vice President
    St. Paul Chamber of Commerce

  • "Sam’s presentation and content was the best I have experienced in many years of corporate life.  Sam included many ideas and techniques to research companies and people that I have not seen anywhere else.  Not only did he show where and how to find unique information, he gave great examples of how the information might benefit the attendees. The real icing was the resources he includes on his website, including the 'Know More! Toolbar' that makes searching really easy. My only regret is not having the benefit of Sam’s resources during my 39 year sales and account management career."
    Bill Bender
    Executive Director
    Anothen Life Ministries

  • "Sam Richter is a wonderfully engaging and easily relatable speaker.  His 'real-world' advice can open doors to success for any business or individual.  Sam's experience as and entrepreneur shows through in his understanding of how critical it is to think and do things differently, and do them better than the people around you.  Using the advice Sam conveys absolutely creates success in any business, but especially for entrepreneurs who need to stand out amidst the crowd."
    Scott Davis – 2009 President of BizLounge.org Entrepreneurship Group and Owner of Ignition Point Solutions

  • "Your seminar was one of the most worthwhile programs I have attended. I personally would recommend anyone to take your seminar, especially those in sales, marketing, and administration. It is a great resource!"
    Randy M. Blindauer
    Business Development
    Lindquist Machine Corporation

  • "I attended Sam's Relationship Intelligence seminar and walked out inspired to really make my client relationships more personal.  The resources shared were numerous and unknown to me previously and I’ve already put them to use!  Incredible! Amazing! And I can't wait to put what I've learned to use."
    Tami Gallagher
    Owner
    Home Sown Gardens LLC

  • "I attended Sam's 'Know More!' Sales Intelligence Seminar and was completely blown away. Sam excels as a presenter, and I was riveted the entire time. He shared information, tips, resources, and secrets essential for every business professional to stay ahead of the game. As a leader in the business world, Sam stands out on top! He is compassionate, genuine, and truly cares about the success of others."
    Michelle Stimpson
    CEO and Founder
    LifeShine
  • "Sam did the keynote address at our 2009 INCubation Center program. I learned more about how to improve my business from Sam's one hour presentation than I ever had before! If you are in sales or business development, you absolutely have to see Sam speak, get his book, and visit his website. Anything less will be 'winging it!'"
    Jeffrey O'Brien
    Partner
    Mansfield, Tanick & Cohen

  • "I have actually attended two of Sam's seminars, and I'm struck by the amount of new information included in the second. It's clear that Sam Richter is at the leading edge of preparation for today's consultative sales process."
    Brad Guck
    District Manager
    Administaff

  • "In today's competitive world the Internet is true power to information, if you know where to look. Sam teaches you an approach that truly gives you the competitive edge and shows your customers that you are truly interested in them. Since it's all about trust and trust begins with the correct customer information, Sam's teachings can become a major point of difference in your approach and presentations."
    Joseph Baron
    Strategic Healthcare Resources

  • "Sam is a pioneer in the emerging best practice of Sales Intelligence. In the process of sharing how to make the best use of the internet, he brings wit and insight that result in a thoroughly entertaining experience for all who attend his workshop."
    Mark Morris
    CEO
    My-Pipeline, Inc.

  • "Sam came and spoke to a very large group of realtors, lenders & closers. His talk on how to use the internet for self-promotion, social as well as business networking, and how to more effectively find information was perhaps the BEST program we've had. Sam is informative, funny, knowledgeable about his topic and very well prepared. I highly recommend him and you won't be disappointed."
    Lance P. Berwald
    Vice President
    Coldwell Banker

  • "Sam presented a dynamic engaging presentation which showed us practical ways to use Web for strategic purposes. I highly recommend the session - it was extremely timely and effective."
    Stephen M. Paskoff
    President and CEO
    Employment Learning Innovations, Inc.
  • "We hear a lot about competitive intelligence yet what is even more important is customer- and prospect-intelligence. Sam teaches ways to approach customers and prospects with much more insights and understanding. Since it's all about trust, and trust begins with understanding and moves through consistent execution, his teachings can become a major point of difference."
    Phil Hauck
    Chairman
    TEC Green Bay

  • "I have found your information to be of great value to me in my daily pursuit of business.  I would advocate to anyone in the selling world to take your workshop."
    Tom Moe
    Vice President, Sales and Marketing
    Daily Printing

  • "As a business owner I am always looking for tools to improve. Within the first couple of weeks it has paid for itself. This is a "must have" for all business people whether you are in sales or not. The tools and suggestions will help you in all areas of your life. If possible attend the seminar!"
    Cheryl Barton
    Owner
    Roaring Creek Stone

  • "Sam spoke at our conference (that I chaired) at our Finale Breakfast. Sam is extremely knowledgeable, humorous, easy to work with and a wonderful speaker. He delivered to our audience all that he promised he would in the way of content, stimulating ideas, and challenges to action. He was one of the highlights of the conference."
    Rosalind Lett
    CEO
    Information-2-Knowledge, LLC

  • "I attended a presentation by Sam on 'Web search secrets' focused around developing lease prospects and opportunities for our industrial real estate portfolio. Sam is engaging, easy to understand and provided many ‘a-ha!' moments for the group with real-life demonstrations of his techniques. His tips enhance the power of the Web 100 fold and I would highly recommend him."
    Bill Seymour,
    Senior Vice President
    Meritex

  • "Your presentation was thoroughly engaging and involved and held the attention of everyone in the room.  The most telling indication of your success was in the number of references made over the next three days of the meeting.  You received universally great comments including a review of 'priceless.'"
    Margaret J. Hart
    Director
    Hubbard-Hall
  • "Your insight into Internet research to aid customer cultivation was incredibly informative and entertaining. Everyone came away better equipped with many new tools at their fingertips. Thank you for sharing your wealth of knowledge with us. I highly recommend your program."
    M. Scott Meadows
    Managing Director
    Wells Real Estate Funds
  • "Sam presented a webinar on Web searching for the members of our association of accounting firms, and he blew them away by presenting an impressive amount of useful information in an engaging and humorous way. Here's just one of the comments: ‘This was one of the most useful webinars! I'm really looking forward to taking advantage of many of the tips Sam shared.' I'd recommend Sam as a presenter for any audience."
    Laura Sparks
    Manager of Marketing Services
    PFK North American Network
  • "Your training this morning was spot-on for my team! You gave them some excellent tools that they can use in the job today and your examples really hit home on the importance of being relevant and making warm calls. Thank you!"
    Scott Severson
    President
    ARANet
  • "Working in the financial industry, I now see opportunities that were never noticed before. I hesitate to share Sam's program with my colleagues because I feel I have a great competitive edge with all of its tools. I find better information in far less time. Sam's program and material is unparalleled. What he teaches is fundamentally mandatory for success in today's business world."
    Doug Goodmundson
    Financial Services Representative
    Northwestern Mutual

Additional comments from anonymous presentation feedback forms
and post-conference surveys:

  • "Sam is extremely knowledgeable, humorous, easy to work with and a wonderful speaker. He delivered to our audience all that he promised he would in the way of content, stimulating ideas, and challenges to action."

  • "Your training this morning was spot-on for my team! You gave them some excellent tools that they can use in the job today and your examples really hit home on the importance of being relevant and making warm calls versus pounding through ineffective cold calls. Thank you!"

  • "We used the techniques in the presentation and we closed a major deal! What Sam taught us is having a direct and major impact on our success and our bottom line."

  • "Sam's knowledge of his subject matter is excellent. I like his real-life examples. It has direct application to both professional and private issues."

  • "Sam is fabulous. I like his knowledge and personalized presentation and he moved along through the presentation at a good speed."

  • "Amazing! I walked away with enough great information to make this one session worth all of the expense and time of the conference. My #1 favorite."

  • "Our organization's best speaker yet!! His information is EXTREMELY useful!"

  • "This is about being prepared for important meetings and doing that through research and intelligence gathering that is available on the Internet, if you know where to look (I now do!).   The amount of information is shocking and Sam shows how to access it easily.  Using the techniques he demonstrates it will be impossible to be unprepared for an important meeting, a competitive edge every executive can use."

  • "One of the best presentations I've ever experienced. The entire presentation had full take-away value."

  • "The presentation was completed on time and I'd give it an A+. His pace was good - not overly long, single dissertations. His information was informative and useful."

  • "Excellent presentation with a wealth of information that we will use immediately. Highly recommended!"

  • "Outstanding information and delivery. Sam was very open and willing to adapt to the group's needs. He had great take-home materials."

  • "Sam's strengths were his really good, useful information and that he was enthusiastic and engaging. He is a great presenter!"

  • "Sam had the most advanced level of knowledge I've ever seen. I liked that he had very good visuals and spoken integration, causing fast learning."

  • "Sam was very knowledgeable. He has an excellent presentation style and kept my interest. Plus, he had the ''personal'' touch. The research he did on our companies that he included in his presentation was amazing."

  • "Sam was very engaging, knowledgeable, extremely well spoken and connected well with the group. Hands down the most practical presentation we have had – ever!"

  • "Very personal, informative, educational,interesting, important. Absolutely necessary to do in today's business environment."

  • "One of the best presentatiosn and information that we have ever had. I would hate to be Sam's enemy!"

  • "Sam's presentation should be considered a must for anyone in today's business environment."

  • "It was excellent and packed with value and useful tips. Excellent subject matter expertise. I have heard many reports of our members using Sam's recommendations."

  • "Humorous and pertinent. Kept my attention using personal notes of interest. Very good material. Very useful."

  • "Organized, well thought-out presentation. Very good content. A lot of useful tools."

  • "Easy to understand and easy to follow. Powerpoint was great - it was very visual and good to see examples."

  • "Very clear, succint, disciplined, humorous. Great speaker - great presentation."

Buy Take the Cold Out of Cold Calling

Sam Richter Keynote and Educational Seminars Author Sam Richter Biography Take the Cold Out of Cold Calling Book Reviews Web Site Home Page Warm Call Resource Center Registration and Access

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