Take the Cold Out of Cold Calling Wins Major Independent Publisher Award
Bronze Medal for Best Business/Sales Book—more than 4,000 books entered

MINNEAPOLIS, MN. – May 21, 2009 –  Organizers of the 13th annual Independent Publisher Book Awards, conducted to honor the year's best independently published books, have announced the results for the 2009 competition. Take the Cold Out of Cold Calling – Web Search Secrets: Know more than you ever though you could (or should) about prospects, clients, and your competition by Sam Richter, won a Bronze Medal in the Business/Sales Book category. The innovative sales training book is a first-of-its-kind about Sales Intelligence, how to find information and how to use it to create value-based prospect and client relationships.

The book has won rave reviews from sales managers, salespeople, and business development professionals around the globe (see reviews at www.takethecold.com/reviews). The book’s first edition printed in June of 2008 and the second edition printed in January of 2009, teaches everything from how to find free sales lead lists to secret Google tips and tricks on finding information for people searching, industry information, and company data. Studies show that salespeople who use the Sales Intelligence techniques that Sam shares have an almost two times greater likelihood of moving prospects through the sales process versus those with little or no access to information. In addition to search engine techniques, Sam shows how to get free access to premium databases like Dun and Bradstreet, and how to get free access to current and archived newspaper articles, industry journals, research reports, and more.

This year's IPPY awards attracted 4,090 entries from throughout the U.S. and Canada, plus most English-speaking countries worldwide. Medal-winning books came from 44 U.S. states plus the District of Columbia, eight Canadian provinces, and six countries overseas. Launched in 1996 as the first unaffiliated awards program open exclusively to independent, university, and self-published titles, the 2009 IPPY Awards will be presented to winners at a gala celebration during BookExpo America in New York on Friday, May 29th. Winners receive gold, silver and bronze medals and can place foil seals of the medal image on their book covers.

"Today's readers are seeking diverse perspectives on hot-button issues," said awards director Jim Barnes. "This year's list represents a mix of established independents and bold new voices, and their messages echo the call for change and a straightforward approach to dealing with the world's social, political and economic problems."

“When you look at the list of winners, it’s truly an honor to be included in such a prestigious group,” said Richter. “Book sales have far exceeded my expectations and winning an IPPY is certainly icing on the cake,” he added.

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Take the Cold Out of Cold Calling Book Information:
ISBN  10: 1-59298-209-3; 13: 978-1-59298-209-7,
pp310 – 7” x 9” – paper. US $34.95
Published by SBR Worldwide, LLC and Beaver’s Pond Press. 

To order visit www.takethecold.com/buybook.html
Sam Richter Biography:  www.takethecold.com/bio.html
Take the Cold Out of Cold Calling Book Reviews:  www.takethecold.com/reviews.html

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