"It's critical that you know what's important to your client
BEFORE you meet. If you're relevant, you'll get the deal."

Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering solutions you know your clients want and need. By practicing the techniques taught in the book, you will make a great first impression during sales calls, you will be sure to sell relevant solutions, and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.

Buy Take the Cold Out of Cold Calling and You'll Also Receive:

Take the Cold Out of Cold Calling is much more than a book. Buy today and you'll get hundreds of dollars of sales and business development success resources and benefits for one unbelievably low price including...

• The Take the Cold Out of Cold Calling book -- more than 300 pages of everything you need to practice value-based selling, solution-selling, or any sales program that stresses understanding your customers and their needs!

• Unlimited access to the Warm Call Resource Center -- featuring expert-selected and updated information resources for everything you need to know to research companies, industries, and people plus downloadable resources, tools, and guides you can use to make practicing the "Fourth R" easy($250 annual subscription value)!

• Full use of the downloadable Warm Call Toolbar -- access the best Invisible Web sites, search engines, tools, and resources directly from your browser ($150 annual subscription value)!

• Up-to-date and unlimited downloadable copies of the Warm Call Resource Guide -- a printable guide featuring easy step-by-step instructions on how to use every tip featured in the book ($25 value)!

• The “Customer Research Management Tool" -- organize information in ways that you can immediately implement.

• Easy-to-use-sales scripts -- Letter, email, phone, and first-meeting “Warm Call” scripts on how to use information in the selling process.

• Discounts on virtual sales training programs -- learn from some of the world's top sales and business experts right from your desktop!

• And more value added all of the time!

• FULL MONEY BACK GUARANTEE! If you don't find exceptional value out of the book and corresponding resources, just let us know and we'll give you your money back (minus shipping and handling charges).

Virtually every book and training program related to effective selling discusses the need to understand the customer and their issues to ensure that what is being sold is something that the customer actually cares about. Most of these books and programs spend significant time teaching how to ask questions during the sales call and then how to apply what is learned to tailor the pitch. Unfortunately, most buyers greatly dislike this “sales discovery phase” considering it a waste of their time.

Take the Cold Out of Cold Calling teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.