“Sam ingenious strategies for researching prospective clients online are invaluable for salespeople. Using the info they uncover, savvy sellers can craft enticing account-entry campaigns, position themselves as trusted advisors and shorten their sales cycle. Get Take the Cold Out of Cold Calling now.” Jill Konrath, Author Selling to Big Companies
Did You Know...
You can use Google to help cure your "temporary amnesia." Just use an asterisk when you can't remember something and Google will fill in the blanks. Get Take the Cold Out of Cold Calling for more on this tip, and hundreds of other ideas.
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What You'll Learn in This Book:
Watch the Google Search Secrets Commercial
In Take the Cold Out of Cold Calling you'll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients. You'll get step-by-step instructions along with real examples. You'll learn...
Inside secrets on using the Internet to locate critical business information.
Tips and tricks for popular search engines – get it right the first time.
How to use Google like a pro -- it's scary what this amazing search engine can help you find.
The "Invisible Web" – Web sites most people and search engines don't know about and can't find.
How to access premium information resources at no or very low cost.
How to locate free sales lead lists.
The theory of the "Fourth R" and value-based “warm call selling.”
How to massively increase your credibility with prospects and existing clients.
How to use the “Customer Data Aggregator” and expert “Warm Call Scripts” to organize information and make a great first impression.
Information is key to almost any sale. The more information you have on your client and their needs, the better chance you have to ensure your solutions are relevant and the better chance you have to close a deal. Take the Cold Out of Cold Calling gives you the inside secrets of the "Fourth R" and how to find information about companies, industries, and people - how you can have a "crystal ball" into the minds of your customers and what they care about.
