Unlike any Book You've Read There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.
View highlights from the Book & Sam's presentations
In Take the Cold Out of Cold Calling you'll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients. You'll get step-by-step instructions along with real-life examples, access to the Warm Call Resource Center, the downloadable Warm Call Toolbar, warm call scripts, research guides, and more. You'll learn...
Inside secrets on using the Internet to locate critical business information.
Tips and tricks for popular search engines – get it right the first time.
How to use Google like a pro -- it's scary what this amazing search engine can help you find.
The "Invisible Web" – Web sites most people and search engines don't know about and can't find.
How to access premium information resources like free Dun and Bradstreet, free InfoUSA (Reference USA), free Hoovers, trade journal articles, newspaper articles, and more.
How to locate free sales lead lists, membership lists, and lead sources.
The theory of the "Fourth R" and value-based “warm call selling.”
How to massively increase your credibility with prospects and provide incredible information value to existing clients.
How to use the “Customer Data Aggregator” and expert “Warm Call Scripts” to organize information and make a great first impression.
FULL MONEY BACK GUARANTEE! If you don't find exceptional value out of the book and corresponding resources, just let us know and we'll give you your money back (minus shipping and handling charges).
Virtually every book and training program related to effective selling discusses the need to understand the customer and their issues to ensure that what is being sold is something that the customer actually cares about. Most of these books teach the theory of asking questions. But they assume you have enough data to ask great questions. They don't teach you the "where" or "how."
Take the Cold Out of Cold Calling is the first book and program that teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.
Why You Need This Book
Don't let the title fool you. If you are involved in business development in any way, you've “cold called.” When you meet with a client prospect and don't fully understand their issues , you're "winging it."
Take the Cold is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you offer relevant solutions and make a great first impression.
Information is key to almost any sale. The more information you have on your client and their needs, the better chance you have to ensure your solutions are relevant and the better chance you have to close a deal.
Take the Cold Out of Cold Calling gives you the inside secrets of the "Fourth R" and how to find information about companies, industries, and people - how you can have a "crystal ball" into the minds of your customers and what they care about.